Old Money Fashion Brands Ranking (for All Budgets)

Money talks, wealth whispers – true affluence often favors understated elegance over flashy logos. Old money brands embody this ethos, epitomizing authenticity and quality rooted in tradition and timeless elegance. They represent understated sophistication and heritage, renowned for superior craftsmanship and enduring value. Understanding and appreciating these brands is essential for those who cherish the “old money” vibe, as they signify a commitment to refined taste and timeless style without needing to boast through overt branding.

Top 10 Old Money Fashion Brands Ranking

#1 Hermès

Hermès is a French luxury brand renowned for its high-quality craftsmanship, timeless designs, and exclusivity, making it particularly popular among the old money crowd. Founded in 1837 by Thierry Hermès, the brand has grown into one of the world’s most prestigious luxury names.

Known for exceptional craftsmanship and attention to detail, Hermès products are made from the finest materials, designed to last generations, symbolizing timeless elegance and sophistication. The brand’s limited production and high demand create a sense of exclusivity that appeals to old money, signifying refinement and sophistication.

Celebrity endorsements from figures like Jane Birkin, who inspired the iconic Birkin bag, enhance its allure and reinforce its status as a symbol of luxury and style. Hermès’ deep roots in European culture and history, along with its association with French elegance, further contribute to its enduring popularity among the old money elite.

#2 Chanel

Chanel, founded by Gabrielle “Coco” Chanel in 1910, is renowned for its unwavering dedication to impeccable craftsmanship and timeless designs. Reflecting values of liberation, freedom, and elegance, Chanel resonates deeply with old money ideals. Its iconic creations, such as the tweed suit, quilted handbag, and No.5 perfume, epitomize sophistication and refinement, appealing to connoisseurs of classic, understated luxury.

Old money individuals are drawn to Chanel for its consistent delivery of quality, craftsmanship, and enduring aesthetic appeal. The brand’s hallmark pieces like the little black dress and tweed suit embody elegance and refinement, perfectly aligning with traditional values. Chanel’s significant cultural impact, particularly in championing women’s liberation through fashion, further enhances its allure among the old money demographic, emphasizing a commitment to refinement and heritage.

How, I don’t overly praise their products that are too obvious or too flashy with their logo. Not all of their products are in the old money style.

Several old money celebrities have been associated with Chanel bags, contributing to the brand’s iconic status in luxury fashion. Some notable figures include Jacqueline Kennedy Onassis, Grace Kelly, Audrey Hepburn, and more recently, celebrities like Nicole Kidman, Jennifer Aniston, and Blake Lively. These individuals have been seen carrying Chanel bags, showcasing their timeless appeal and enduring popularity among those who appreciate classic, sophisticated style and quality craftsmanship.

#3 Loro Piana

Founded in 1924, Loro Piana is an esteemed Italian luxury fashion house revered for its exceptional craftsmanship in processing the finest cashmere, vicuña, and extrafine wool sourced from exclusive global regions.

Specializing in high-quality knitwear, tailored clothing, and outerwear, the brand offers a wide array of luxury products for men and women. Loro Piana demonstrates a commitment to sustainability through traceability services for products like the linen André shirt and partnerships with organizations such as the International Wool Textile Organisation to promote eco-conscious practices in the wool industry.

Renowned for its exclusivity and association with premium materials, Loro Piana appeals to discerning consumers who value timeless sophistication and superior craftsmanship. The brand also engages in innovative collaborations and experiences, such as pop-up stores and partnerships with luxury destinations, and hosts events like the Knit Design Award to showcase creativity in fashion design.

#4 Brunello Cucinelli

Known for producing high-quality, made-in-Italy clothing and accessories, Brunello Cucinelli emphasizes comfort and classic style, reflecting Brunello Cucinelli’s belief that beauty should embody moral goodness.

The brand offers menswear, womenswear, and accessories across Europe, North America, and East Asia, achieving substantial sales milestones such as 500 million euros in 2017, with a significant portion from North America. Brunello Cucinelli operates 94 of its 124 branded stores globally and launched an ecommerce platform in 2017.

Committed to philanthropy and social responsibility, the brand donates a portion of profits through the Brunello Cucinelli Foundation, pays workers above-average wages, and promotes work-life balance by discouraging after-hours emails. Recognized with prestigious awards like the Leonardo Prize, the brand continues to expand its influence and production capabilities, notably investing in cashmere supplier Cariaggi Lanificio and achieving a 24% sales increase to 1.14 billion euros in 2023.

#5 Mackintosh

Mackintosh, a Scottish company famed for its iconic waterproof raincoats, traces its origins back to 1824 when Scottish chemist Charles Macintosh invented the first Mackintosh raincoat. Utilizing a patented process of bonding rubber to cotton fabric, Macintosh revolutionized rainwear. The coats, known for their rubberized or rubber-laminated material, are still handmade in Scotland using the traditional “Double Texturing” method developed in the early 19th century.

Renowned for their durability and timeless style, Mackintosh coats gained popularity worldwide, particularly in Japan in the late 20th century. Revived as a luxury brand in the mid-1990s, Mackintosh has collaborated with prestigious fashion houses like Gucci, Hermès, Louis Vuitton, and Liberty. Acquired by Tokyo firm Yagi Tsusho in 2007, Mackintosh continues to expand globally, maintaining its reputation for exceptional waterproofing and enduring appeal.

#6 Celine

Celine, founded in 1945 by French designer Céline Vipiana, is renowned for its high-quality leather goods, ready-to-wear clothing, shoes, jewelry, and sunglasses. Emphasizing understated elegance and timeless sophistication, the brand is celebrated for iconic products like the Classic Box and Luggage handbags.

Known globally for its luxury appeal, Celine has collaborated with notable figures such as former creative director Phoebe Philo and partnered with prestigious brands like Louis Vuitton and Moët Hennessy.

With a strong presence in Europe, North America, Asia, and beyond, Celine continues to be lauded for its commitment to quality, sustainability efforts through eco-friendly materials, and support for social causes via initiatives like the Celine Foundation focusing on education and children’s welfare.

#7 Charles Delvaux

Founded in 1829 by Charles Delvaux in Brussels, Belgium, Delvaux holds the distinction of being the world’s oldest luxury leather goods house. Initially recognized for supplying leather goods to Belgian royalty and receiving the title of “Official purveyor to the Royal Court of Belgium” in 1883, the brand filed its first handbag patents in 1908.

Despite a decline, Delvaux was rejuvenated under Franz Schwennicke in 1933, introducing seasonal collections and iconic designs like “Le Brillant” (1958) and “Le Pin” (1972). Today, Delvaux remains renowned for its craftsmanship and timeless designs, offering two collections annually with new materials and colors.

The brand’s product range includes handbags, small leather goods, accessories, and jewelry, with limited-edition collaborations such as the Surrealist-inspired collection with René Magritte’s foundation. With boutiques in key global locations and ownership by Compagnie Financiere Richemont S.A. since 2021, Delvaux emphasizes sustainability through high-quality materials and offers a lifetime warranty, positioning its products as enduring investments in luxury.

#8 Bottega Veneta

Founded in 1966 in Vicenza, Italy, Bottega Veneta is renowned for its impeccable craftsmanship and iconic intrecciato weave, a technique where leather strips are intricately woven to create durable textures.

Emphasizing Italian artisanal traditions, the brand uses only the finest materials across its wide range of luxury products, including handbags like the Cabat tote, Veneta hobo, and Knot clutch, alongside shoes, clothing, accessories, and jewelry for both men and women. With over 290 stores worldwide, Bottega Veneta maintains flagship locations in fashion capitals such as New York, Paris, and Milan, while also retailing through select luxury outlets and online platforms.

In 2018, Daniel Lee assumed creative direction, injecting fresh perspectives that revitalized the brand with new designs and successful collaborations. Committed to sustainability, Bottega Veneta implements eco-friendly practices and initiatives to minimize waste, reflecting its dedication to ethical manufacturing. Bottega Veneta’s commitment to quality and design excellence has earned it acclaim in the luxury fashion industry, with its products regularly featured in fashion editorials and favored by celebrities.

The brand’s continuous innovation under Daniel Lee has garnered numerous awards, highlighting its enduring appeal and recognition for exceptional craftsmanship and style.

#9 Kiton

Founded in 1968 in Arzano, Naples, Kiton is a revered Italian luxury fashion house established by Ciro Paone, hailing from a family with a seven-generation legacy in fabric trading. Kiton is celebrated for its meticulous Neapolitan tailoring and exclusive fabrics, embodying a philosophy of “the best of the best plus one,” which underscores its pursuit of perfection and uncompromising quality.

Kiton offers a diverse range of luxury products encompassing men’s and women’s clothing, accessories, and eyewear. Renowned for utilizing premium materials like vicuña, cashmere, and fine wools, each item reflects exceptional craftsmanship, meticulously handmade by skilled artisans in the brand’s five Italian factories. With an integrated supply chain that includes its own woolen mill in Biella, Italy, Kiton employs approximately 850 people globally and operates over 60 monobrand stores alongside 300 wholesale accounts.0

Under the leadership of CEO Antonio de Matteis and Creative Director Antonio Paone for menswear, and President Maria Giovanna Paone for womenswear, Kiton exemplifies a commitment to sustainability through eco-friendly practices and initiatives such as the School of Advanced Tailoring. This dedication, coupled with its timeless designs and accolades for craftsmanship, solidifies Kiton’s status as a highly sought-after luxury brand favored by celebrities and featured prominently in fashion media.

More Luxury Brands

• Saint Laurent: Celebrates creativity, French craftsmanship, and innovation.
• Tom Ford: Offers high-quality, sophisticated clothing and accessories with a focus on timeless style.
• Louis Vuitton: Offers high-quality pieces emphasizing innovation, creativity, and unparalleled craftsmanship.
• Gucci: Celebrates creativity, Italian craftsmanship, and innovation.
• Christian Dior: Known for exquisitely crafted ready-to-wear pieces with a focus on elegance and femininity.
• Max Mara: Famous for its iconic camel coat and sophisticated tailoring.

More Mid-Range Brands

• Burberry: Celebrates sophisticated and classic style with iconic pieces like trench coats and plaid patterns.
• Jil Sander: Delivers quality leather goods and ready-to-wear garments with a focus on clean lines and elegance.
• Massimo Dutti: Offers classic styles and premium craftsmanship at relatively affordable prices.
• Mango: Known for its feminine and quality garments at accessible prices.

More Affordable Brands

• Ralph Lauren: Offers timeless style and classic designs with a focus on quality and attention to detail.
• J.Crew: Provides modern classics at accessible prices with an emphasis on well-made garments.
• Zimmermann: Famous for its high-quality, sartorially savvy swim collections and other elegant pieces.
• Hugo Boss: Known for its classic business outfits and casual styles at relatively affordable prices.
• Lemaire: Offers practical yet sophisticated clothes at more affordable prices.
• H&M: Provides a wide selection of clothing items that qualify for the old money look at budget-friendly prices.
• Tommy Hilfiger: Offers classic American style with a preppy twist at accessible prices.
• Club Monaco: Known for its minimalist and sophisticated designs at relatively affordable prices.
• Reformation: Provides trendy yet timeless pieces at accessible prices.
• Banana Republic: Offers classic business outfits and casual styles at relatively affordable prices.